Taobao is an application on the smartphone that has changed the way the world conducts consumer e-commerce. With Taobao, one can sell anything and everything. Taobao was created in 2003 by the Alibaba Group. In the beginning, it served as an e-commerce marketplace where consumers sold their good and sellers were consumers. But, with the passing of the years, Taobao has been in the e-commerce industry selling Schwartz, Digital Goods, and other services. Taobao even is the face of the e-commerce industry in China due to their services in consumer behavior with purchasing. To get more news about taobao app, you can citynewsservice.cn official website.

Taobao is just an app, and one of the best features of the application is it's easy for everyone to use and very approachable to sellers. Taobao is just an app, and one of the best features of the application is it's easy for everyone to use and very approachable to sellers. Small business owners aren’t worried about the physical setup of a store. They can easily open a digital shop and market their products with no extra costs to an entire store. This change has brought a lot of small businesses in China.

Consumers view Taobao as a platform with infinite choices. Taobao is home to thousands of vendors millions of products, including unique niche products and everyday essentials. There are also advanced search and recommendation systems so products are tailored to a user's interests. For instance, a user looking for handmade crafts may be shown options from independant sellers, but a user searching for a more mainstream niche, like the latest electronics, may be shown a lossing from multiple vendors. It is this choice that makes Taobao the platform for almost every shopping need.

The social and gamified features of Taobao are also unique to the platform The transactional aspect of shopping is gamified with social features to make the experience more entertaining. The platform features live selling where sellers showcase products and answer questions in real time. Users watch the live streams and the interactivity builds a sense of community that fosters trust. It even became a mainstream community oriented activity with lots of celebrities and influencers selling products with Taobao and live selling to huge audiences.

Taobao uses new technology to improve the experience for the users. For instance, the use of AI for fraud detection, customer service, and product recommendations. Alipay, the app's payment service, allows users to make payments over a secure service and even has options for payment plans. Also, there is the Abra logistics network for quick and secure delivery. With these, Taobao has been able to keep their spot in the fast changing market.

Challenges in the market remain. Competition has become even more of a challenge, and other companies such as JD. com, Pinduoduo enter the market. Each in their own unique way such as group buying and focusing on more high-end. More issues such as customer trust and counterfeits within the guidelines remain a challenge. Alibaba has to keep their trust and credibility as more fraud countermeasures are implemented to the systems.

Taobao continues to expand its influence worldwide. Although the app is designed primarily for use by Chinese consumers, international buyers can use Taobao through its cross-border service. Taobao’s cross-border services have broadened the customer base for international buyers seeking to obtain Chinese products, as well as for international sellers aiming at the Chinese blue ocean market. Tailored to cross-border digital services, the app’s and digital services platform’s reach demonstrate the potential for the opportunity value of cross-border digital services for the digital economy and soft power of developing economies.

In other words, Taobao is more than an online shopping platform. It is the first online commerce, technology, and Internet Services ecosystem. Taobao is the first shopping mall to popularize the advantages of digital soft power (DSP) to the public and massively democratize access to an online shopping ecosystem in China and DSP countries. Taobao has fundamentally altered the shopping experience in China and the countries that have access to DSP online shopping. Taobao’s influence on shopping is an early indicator of the trends that will shape the future of e-commerce.